What is Paid Advertising and how to start?

What is Paid Advertising and how to start?

What is Paid Advertising?

You know the basics about online marketing, now we want to increase our earning more by the number and we can do this with paid advertising, so what is paid advertising?

To begin with you can pay money so that a person, service or network can display your advertisement on his website or websites it all depends on what you choose. So how does this work? First of all lets say you have a good offer to promote, it might be an affiliate offer or your own product to promote in order to earn money. If you don’t know what affiliate marketing, learn about Amazon affiliate network or learn about Clickbank Affiliate network. This are two great affiliate networks, there are others also but you can start with these two and they are free, so What is Paid Advertising?

Learn about paid advertising
Learn about paid advertising

Once we select our offer from the networks above we need to get people to visit the links that we have setup of that offer that we have chosen, as I said there are many possible ways to drive people to your links and one of the more effective is paid advertising. There are also other ways to promote the offers from the networks for example Blogging, Social Media, Search Engine Optimization, so What is Paid Advertising?

When I’m typing about this I’m not meaning that you can invest all your money at once in this networks, be careful on how you do and what you do, you can lose your money at once if you don’t know what you are doing, so if you are interested in advertising do tests that are low in money so you can find a good way that will generate you a good return of investment and that is why we must learn about What is Paid Advertising.

With paid advertising you can give 1 and get two for example, it is good to test out first and once you find the ad that will work for you an investment there is a good option. Invest with caution.

But what is paid advertising and how to use it? First of all we must find a network to promote our offer the one we chose, where can you find all this networks, they are already next to you but you are not noticing, I will suggest some good networks but keep in mind that there are many more networks you can setup your advertisement with but there are also scam so keep an eye out, we need to learn What is Paid Advertising and the great networks to invest at.

As I said they are already next to you, who are they? Lets start with the biggest and the name is:

1.Google Adwords.

Google Adwords
Google Adwords

This is the biggest of them all, this is the biggest PPC (Paid Per Click) network out there and it is an awesome if you know how to use it. First of all let me explain how this network works, when you go to the search on Google you see websites that are displayed and ranked by the algorithm, but how are the ads displayed?

Here is one example of What is Paid Advertising with google Adwords:

Google Adwords Ads
Google Adwords Ads

As you can see when it comes to Google Adwords your ads will rank above those websites depending on the amount of money you are giving per a single click. I will make a different post for everyone of this advertising networks for the proper introduction. I am only displaying them now, if you are interested for more knowledge simply start learning about them.

Google Adwords is a great PPC advertising network that can generate you good traffic and visitors and that can make you a lot of good sales, but it all depends on your strategy, have a plan test it out and if it does not work, fix some things or simply move to another one.

They also offer banner ads, video ads and many more ways of advertisement but stick to the main and leave that for the more experienced advertises.

Google Adwords offers you a great keyword research tool that can help you see the density of the keywords you are interested in and how much visits has per month or simply make a plan using it.

2.Bing Ads

Bing Ads Logo
Bing Ads Logo

As you see this has the same effect as Google Adwords but this time the ads are displayed at Bing, Yahoo and their partner search engines. This is a great way to setup advertising because they offer some good quality traffic also to be generated also and if you know how to test and use right you can make a lot of money with them as well.

When it comes to Bing they are sometimes cheaper and cost less then Adwords. If you are on a lower budget you can try out with Bing Ads and it can give you a quick boos, they also offer like Adwords PPC Ads, and you get a good quality traffic from that.

If you know how to setup the right campaign you will see a huge ROI ( Return of Investment ), this also requires for you to test and plan before you move.

Here is one quick image of What is Paid Advertising with Bing:

Bing Ads Example
Bing Ads Example

You can see they are related and the methods can be used the same.

3. Facebook Ads

Facebook Ads
Facebook Ads

This is sort of a new way of advertisement but it works as magic, a lot of people are building good quality sites and making good money using Facebook Ads. You must have a Facebook account before you join Facebook Ads, then you can setup more ways to advertise you offer or fan page or simply your post it all depends on your offer, they also offer other ways of promotion like retargeting and list building.

I would recommend to try Facebook ads because the results are very good and offer good quality of visitors, but then again it all depends on your plan. Don’t jump in, make a plan before you act.

Here is an example of a Facebook ad, What is Paid Advertising with Facebook:

Facebook ad
Facebook ad

The good thing about Facebook ads is that you can build a fan page and you will have followers that you can later use to remind them of your offer or new posts, it all depends on the method you are implementing.

This are the three biggest advertisement networks, there are many more and a lot of ways to promote your offer, but as I said this were the most basic ones, you can land on scams if you don’t know where to look. I once landed on a scam myself and I wasted a lot of money.

So what is paid advertising, I hope I answered your questions and if you want to learn more I will be writing in the future more posts teaching you how to start with advertising.

There are also other ways you can implement in your paid advertisement, you can learn email marketing. This can give you a big boost in your advertising campaign.

View more posts on the blog and expand your knowledge and today we learned about What is Paid Advertising.

 

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